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Mainly because you care about time and easy. It's easy to use the free version, it's crazy easy to use the paid version. If you do this for clients or your company, the paid version will save you time and produce better results because you'll use it more.
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Kind of, not really. Unless someone show's us that they build ad campaigns from their phone and we make it past us calling them crazy, then we will consider it.
When using Spider Ads to test value proposition statement and persuasion archetypes, we typically run tests for a couple of weeks depending on ad budget. We like to see each ad get over 10,000 impressions, but it varies.
Take a minute and watch this walk-thru where we build a real campaign talking through the ideation behind the concepts we are implementing.